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I realized an opportunity for social engagement based on the high interest Bacardi's target audience of millennial males had in Shark Week. There was a natural connection between Shark Week's adventurous frenzy of followers and the "Untameable Spirit" of Bacardi, which we leveraged to drive consumer engagement across Bacardi's social accounts. The Shark Week-based engagement activation was used and implemented across Bacardi's social media channels on Instagram, Facebook, and Twitter, to their combined 8 million followers.
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