The United States is known as a world leader in many categories, unfortunately, the US also leads the world in gun violence. The Coalition to Stop Gun Violence (CSGV) is a nonprofit organization founded in 1974 with the intent of eliminating gun violence. 

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We created a campaign strategy for the CSGV, raising awareness of its role in ensuring safety among Americans and preventing unnecessary violence, particularly in the lives of children, as well as encouraging the target audience (parents aged 35-50) to donate.

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THE CAMPAIGN:​

• Smart Phone App

  • News Feature-​View instant news about the CSGV & gun violence in the U.S. & share directly with friends on Facebook and Twitter.

  • Donate Feature-Instant donating option, users can share the link to download & donate through social media networks

  • Support Option-Engage with fellow donors

  • Alarm Feature-​Research shows that individuals planning to conduct gun violence in public spaces are likely to post their violent acts through social media. Technicians will monitor, analyze and predict the likelihood of any suspicious posts, sending alarm if applicable.

• 3 Print Ads