DOVE: BODY POLISH LAUNCH
To launch Dove's new exfoliating Body Polish, we created brand and influencer testimonial and educational content, elevating Dove's beauty credentials to get millennial beauty junkies to add the product to their regimen.
We utilized Instagram In-feed Product Awareness GIFs, and Instagram Stories, a first for the brand, released on Sundays, when selfcare is top of mind.
Stories content was split between Influencer Testimonials and Beauty regime content mapped to key adoption moments, leading to trial via online purchase.
Over 26.8 MM Impressions from Instagram stories alone
Our content drove a 7X lift over the CPG benchmark for adding the product to cart