A Creative Campaign for Urban Decay's NAKED Eyeshadow Palettes

To show the world how NAKED allows women to bring a little bit of luxury into their everyday makeup routine, we created a plan to utilize influencer and real women YouTube tutorials, print ads, In-Store Communication Displays, and a product extension line.

View the full Campaign Book to the right which includes:


  • Creative Brief

  • NAKED Print Ads

  • Line Extension Proposal

  • In-Store Point of Sale Display

  • Take It Off! Line Extension Print Ads

  • Take It Off! YouTube Promo Video

  • Campaign TV Commercial

  • Social Media Campaign

  • Youtube Promo

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