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Strategic Media Plan for Sprint

Throughout this semester long project we used software models to facilitate a comprehensive media plan for Sprint.  We used extensive Simmons and Nielsen data to make strategic decisions on the budget, design, construction, implementation and evaluation of our media plan in meeting Sprint's campaign objectives.

View the full Media Plan to the right which includes:


-Executive Summary

-Situational Analysis

-Advertising and Creative History

-SWOT Analysis

-Competitive Considerations

-Target Audience

-Timing/Purchasing Cycle

-Creative Strategy

-Creative Executions

-Promotional Strategy

-Promotional Executions

-Media Objectives and Rationales

-Media Mix

-Year at a Glance

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