WORKS FOR YOUR WALLET:
Strategic Media Plan for Sprint
Throughout this semester long project we used software models to facilitate a comprehensive media plan for Sprint. We used extensive Simmons and Nielsen data to make strategic decisions on the budget, design, construction, implementation and evaluation of our media plan in meeting Sprint's campaign objectives.
View the full Media Plan to the right which includes:
-Advertising and Creative History
-Media Objectives and Rationales
-Year at a Glance